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Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG Corp may not exactly be a household name, but chances are good that you live in a house created from its products. Read and Discuss

USG print ad

Article

Aug. 06 2014




Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

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Article

Jul. 10 2014




B2B LeadsCon and LeadsCon NY: Speaker Previews

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

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BMA-2014

Article

May. 29 2014




BMA2014 Focuses on Changing B2B Buyer

If you want to reach today’s B2B buyer, you need to shake things up. That’s the message attendees are getting loud and clear at BMA14.

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Article

May. 20 2014




Apply Now to Become a B2B Top Shop!

Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.

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Article

May. 07 2014




Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

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Email

Article

Feb. 21 2014




Enewsletters Outperform B2B Promotional Emails: Study

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

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Article

Jan. 25 2014




Brilliant B2B: Big Brands Struggle to Understand SMB Market 2

Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.

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Article

Jan. 14 2014




B2B Marketing Trends in 2014 8

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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Checkmark

Article

Dec. 05 2013




3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

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Article

Nov. 14 2013




B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

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