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Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG Corp may not exactly be a household name, but chances are good that you live in a house created from its products. Read and Discuss

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Article

Oct. 01 2014




B2B Marketers Creating More Content Than Ever: Report

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

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Article

Sep. 15 2014




Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

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Article

Sep. 15 2014




Key Differences Between the B2B and B2C Mindset

The lines may have blurred but there are still key differences between B2C and B2B buyers.

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Article

Sep. 04 2014




Marketers Contributing More to Sales Pipeline

A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company’s new leads.

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Article

Aug. 18 2014




Chief Marketer’s Annual B2B Lead Gen Survey

It’s no surprise that online channels are showing the largest growth for B2B lead generation in 2014. Download this special report for our exclusive survey results and discover: The increasing role of social media for B2B lead gen How and why email continues to be an important lead gen tool What marketers see as their […]

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USG print ad

Article

Aug. 06 2014




Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

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Article

Jul. 10 2014




B2B LeadsCon and LeadsCon NY: Speaker Previews

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

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BMA-2014

Article

May. 29 2014




BMA2014 Focuses on Changing B2B Buyer

If you want to reach today’s B2B buyer, you need to shake things up. That’s the message attendees are getting loud and clear at BMA14.

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Article

May. 20 2014




Apply Now to Become a B2B Top Shop!

Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.

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Article

May. 07 2014




Full Agenda Announced for B2B LeadsCon Summit 2014

The B2B Leadscon Summit Full Agenda is now available here. This event gives you the opportunity to hear from the B2B Lead Generation experts and learn the latest tactics of B2B marketing on: B2B Customer Acquisition Lead Nurturing From Good to Great with Lead Conversion Why Customer Retention is Key How to Drive Revenue with […]

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