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B2B Marketing Trends in 2014

It’s almost tragic how so many B2B marketers still just rely on the old formula of trade shows, advertising in industry publications, catalogs/direct mail and a captive sales force or distributor ne

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Email

Article

Feb. 21 2014




Enewsletters Outperform B2B Promotional Emails: Study

B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.

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crystal-ball

Article

Jan. 25 2014




Brilliant B2B: Big Brands Struggle to Understand SMB Market 1

Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.

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cat-new-year-355

Article

Jan. 14 2014




B2B Marketing Trends in 2014 8

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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Checkmark

Article

Dec. 05 2013




3 Steps to Stop Losing Leads

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

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B2B

Article

Nov. 14 2013




B2B Marketers Unsatisfied With Conversion Rates: CMO Council

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

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Email subject lines

Article

Oct. 02 2013




How to Optimize Your Email Subject Lines: 4 Ideas

Subject lines, while not exactly the sexiest element, do a lot of heavy lifting for emails, which is why they deserve sufficient attention and care. Marketers should do key things to optimize their subject lines.

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b2b-logo-new

Article

Aug. 02 2013




Learn the Latest at B2B LeadsCon

Check out these interviews with featured B2B LeadsCon presenters.

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ardath-albee

Article

Jul. 26 2013




Online Content Strategy: Open Up the Conversation

When many companies think about their online content strategy, they revert to talking about themselves—and that’s no way to carry on a good conversation.

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game-595

Article

Jul. 17 2013




Q&A: Content Marketing Requires Coordination Between Marketing and Sales

To learn how a content marketing campaign can generate more (and better) B2B leads, Chief Marketer recently talked with Dyn’s Jane Buck.

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bozzuto

Article

Jun. 12 2013




The Role of Content in B2B Digital Marketing 1

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

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