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B2B Marketing Trends in 2014

It’s almost tragic how so many B2B marketers still just rely on the old formula of trade shows, advertising in industry publications, catalogs/direct mail and a captive sales force or distributor ne

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content-thinking

Article

Apr. 01 2014




Content Sharing Impacts Vendor Selection: Study

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

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rubber-chicken

Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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Mobile apps

Article

Feb. 22 2014




Creating Mobile Apps for B2B Sales & Marketing

Effectively leveraging mobile as a sales tool requires more than just building an app, and this is where most B2B mobile sales and marketing efforts fail.

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RPI

Article

Feb. 22 2014




RPI Versus RFM: Real-Time Business-to-Business

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

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storytelling

Article

Jan. 21 2014




What to Ask Before Developing Marketing Content 2

Before investing in content creation, stop and take a moment to consider how content will help you meet your business objectives.

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consumer reviews

Article

Jan. 14 2014




Treating B2B Social Like an Online Trade Show 1

Think back to the last trade show you attended. You were communicating just by being there. Social is the same concept.

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cat-new-year-355

Article

Jan. 14 2014




B2B Marketing Trends in 2014 8

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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crystal-ball

Article

Nov. 13 2013




Chief Marketer Asks…What Are Your 2014 Goals? 1

Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.

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builder

Article

Nov. 01 2013




Breaking Down Silos to Build a Better Marketing Team 1

The key to developing a marketing team is to expose individuals to various sub-disciplines that strengthen their overall knowledge.

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Newspaper above the fold

Article

Oct. 02 2013




How to Perfect the Art of Above-the-Fold Design for Landing Pages

Marketers designing landing pages have plenty to learn from newspapers. When it comes to knowing what important elements to include above the fold, marketers should consider a number of important factors.

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