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Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG Corp may not exactly be a household name, but chances are good that you live in a house created from its products. Read and Discuss

USG print ad

Article

Aug. 06 2014




Olympic Sponsorship Helps USG Leap Rebranding Hurdle

USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.

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john deere

Article

Jul. 18 2014




Connecting Great Creative and Measurable Tactics

Today’s marketing campaigns can’t just look good. They need to prove themselves with creative that leads to measurable results.

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FKG_Gyro_infographic_1080_horiz_v4-2

Article

Jul. 15 2014




Emotion Beats Data in B2B Decision Making: Study

65% of executives responding to a new survey from gyro and The Fortune Group say that subjective factors that can’t be quantified make a difference when evaluating competing proposals.

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b2b_lc_cm_homepage_feature_pic

Article

Jul. 10 2014




B2B LeadsCon and LeadsCon NY: Speaker Previews

Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.

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content-wheel

Article

Jun. 26 2014




What Do You Want Your Content Marketing to Achieve? 2

Content marketing that connects with audiences in a measurable way is essential for B2B social success, especially on LinkedIn.

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many small light bulbs equal big one

Article

Jun. 25 2014




In Closing B2B Sales, Follow-Up Matters

A big difference between B2B and B2C marketing is the follow-up.

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B2B

Article

Jun. 18 2014




5 Tips To Make B2B Brand Connect with Customers

Failing to align the company’s corporate culture with B2B branding initiatives can derail a brand.

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rubber-bands

Article

Jun. 12 2014




The Rubber Band Theory of Better Marketing Behavior

Every day, marketers talk about connecting to revenue, aligning with sales, and wanting a seat at the table, yet they fail. Why?

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jaybaer_355x200

Article

Jun. 04 2014




Jay Baer on Creating Value in Marketing

Today, a “friend of mine” mentality is replacing “top of mind” for consumers—and here’s why marketers need to catch up.

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BMA-2014

Article

May. 29 2014




BMA2014 Focuses on Changing B2B Buyer

If you want to reach today’s B2B buyer, you need to shake things up. That’s the message attendees are getting loud and clear at BMA14.

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