Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn’t so helpful to their B-to-B counterparts when trying to hit the more refined targets of highly qualified leads. And honestly, for small to midsize B-to-B firms, the budget for such fanciful flights isn’t there anyway.
But there are business-to-consumer tactics that business-to-business marketers can add to their tool kits.
Chief Marketer recently talked with several B-to-B marketing specialists