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8 Tips B-to-B Marketers Can Steal From B-to-C

By Jun 23, 2010

Sure, there are inherent differences in marketing to consumers and businesses. While B-to-C marketers can make great use of mass media, it isn’t so helpful to their B-to-B counterparts when trying to hit the more refined targets of highly qualified leads. And honestly, for small to midsize B-to-B firms, the budget for such fanciful flights isn’t there anyway.

But there are business-to-consumer tactics that business-to-business marketers can add to their tool kits.

Chief Marketer recently talked with several B-to-B marketing specialists