Yesler – This demand creation agency in Seattle has account teams structured to provide a measurable approach to client needs. The acquisition of marketing automation/sales enablement agency Lead Lizard expanded the shop’s service offerings and client portfolio. In-house activities include Toastmasters meetings and a B2B book club. A thought leadership campaign helped client Mindtree cut through the content marketing clutter, receiving 2,500 unique impressions from the target audience and over 400 qualified leads.
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