McMillan – B2B brand strategy and campaign planning are the core focus areas for Ottawa’s McMillan. Since 2015, the 20-year-old agency has focused exclusively on B2B, a move that has led to revenues nearly doubling. An immersive experience developed for enterprise data protection management firm Commvault helped connect the brand with VMworld attendees, resulting in double the number of prospects converted into legitimate leads compared to the prior year.
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