INVNT – Freeform (formerly ABC Family) engaged INVNT to design and produce the cable network’s first upfront. Missing something?? Over 700 attendees—200 more than expected—swarmed the event, designed as a coming out party for the channel’s reimagined identity. This past year saw INVNT reinvent itself, with a new logo and a new corporate headquarters in New York. Matt Schrader joined the agency as managing director of strategic accounts.