B2B Marketers Lack Confidence in Data: D&B
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.
If you want connect with Millennials in the workplace, a new study suggests you need to tell them a good story—and then hope they retain what they heard.
It’s almost Labor Day—are you caught up on your summer reading? Here’s our top 10 most popular B2B and martech stories for August.
Influencer marketing, OTT video ads, smart tech and traditional media are some of the channels fuelling the growth.
Now that you're gotten your data privacy house in order for GDPR, are you ready for California's Consumer Privacy Act?
Sit by the AC and catch up with our top 10 most popular B2B and martech stories for July 2018.
Dropbox came under scrutiny last week for sharing data on how research teams use collaborative platforms for a Northwestern University study.
The study looks at how today’s customer-obsessed organizations must evolve their customer data and engagement strategies.
Video is an essential way to engage B2B buyers—learn how brands like Avnet, AthenaHealth and Randstad are using it to connect in social channels.
When you think KPIs, think key predictive indicators as well as key performance indicators. Here's why.
Click here to view the 2023 winners!