Are Open Concept Offices Better for You Than Cubicles?
There is conflicting research about whether open concept offices or cubicle designs are more productive—and healthy—for employees.
There is conflicting research about whether open concept offices or cubicle designs are more productive—and healthy—for employees.
Recent findings in group psychology show that the chasm between sales and marketing can be turned into fuel for growth. Here's how.
B2B sales and marketing teams need to focus on building —and measuring— the strength of their relationships in target accounts, according to a new report.
Not all B2B prospects have the same needs, so why would you treat them the same way? Grant Johnson shares ideas for better B2B targeting.
Many brands focus on what they call micro-moments—meaningful points of customer contact. But to really get ahead, consider targeting defining moments.
People like to eat on the move, and the pros who prepare that food are no less active. For Hobart Corp., that means mobile & social are essential for connecting with B2B customers.
A multigenerational workforce has its pros and cons, but most respondents to a new survey say it's a good thing.
High-pressure situations, thinking fast on your feet, being able to take risks—sound familiar? Take some lessons from our Military personnel.
Over 80 percent of brands say their success will soon be mostly or entirely dependent on customer experiences, but less than half have a strategy in place to explain why CX drives their ROI, according to a new report from Gartner.
Is the structure of your in-house marketing team getting in the way of your goals? Get some tips for the right approach for your team.
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