5 Ways Marketing Can Support Sales

|  by Sharon Gillenwater

How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.

What Are the Biggest B2B Pain Points?

|  by Beth Negus Viveiros

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

3 Steps to Creating Successful Buyer Personas

|  by Ryan Malone

Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.