B2B-MARKETING | DATA-ANALYTICS

To CMOs, it’s become an aggravatingly familiar refrain: “You have to build a data-driven marketing culture.”

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.

Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.

In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Lists featured this week include InStylePaws.com and Industry Week.