B2B-MARKETING | DATA-ANALYTICS

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Here's three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

Marketers tasked with assessing content marketing ROI and value have their work cut out for them.

Notifying customers about a data breach is hard, because it can be more art than science.

Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.

Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.

The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.

Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.

How can you make sure your marketing strategy is paying off and driving new business?

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.