B2B-MARKETING | ACQUISITION

What Are the Biggest B2B Pain Points?

|  by Beth Negus Viveiros

Are you a B2B marketer feeling the pain? You’re not alone. We asked several of our speakers at this month’s B2B Connect to Convert summit what they thought were the biggest challenges facing B2B marketers today.

Q&A: Demystifying Account Based Marketing

|  by Anna Fisher

Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.

Marketers’ Most Wanted: Teachers

|  by Sherry Chiger

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. This week, we look at K-12 teachers.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.



Awards

 
	
        

CHIEF MARKETER 200