A new study has reinforced the importance of authenticity when it comes to communicating not only with consumers, but what your brand stands for as well.
The 2016 PRO Awards offers several new categories, including Best Digital Campaigns & Best Campaigns Targeting Millennials.
Data & Analytics
Notifying customers about a data breach is hard, because it can be more art than science.
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
Whether restructuring your team or building a team from scratch to meet changing marketing initiatives, here are four hiring mistakes that can hold your business back.
Cross channel attribution is a sticky wicket to solve and designing a universal indicator across all screens is complicated. Here are 3 tools to help out.