New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
Data & Analytics
Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.
Here are three reasons live events are the perfect strategy for your marketing plan.
True mobile engagement is becoming a key factor for winning business, improving customer service and increasing overall productivity.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.