Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
Data & Analytics
You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…
An engaging direct mail campaign helped Google Japan engage with AdWords prospects.
Hey CMO! You’re under qualified! Get a math degree.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.