B2B Marketing



Wellness Amplified

New Health & Wellness Influencer Network Brings Greater Reach to Marketers

I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…

Marketing Complexity Got You Down?

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Data & Analytics


Maximizing Customer Retention: A Data Fitness Test


Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…

Data Driven ROI

Turn High Value leads into Customers

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