2017 Concept Wood and Rusted Metal Letters

Posted on by Beth Negus Viveiros

The year 2017 written in rusted metal letters surrounded by vintage wooden and metal letterpress type.

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.