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B-to-B Automation Challenges: Why the Right Content and Data Are Vital

B-to-B Automation Challenges: Why the Right Content and Data Are Vital

Posted on September 28, 2010 by Chief Marketer Staff

Implementing a successful marketing automation program can be an uphill battle for both B-to-B and B-to-C companies. But what specific challenges do business-to-business marketers face when it comes to automation and the lead generation process in general? Chief Marketer asked several automation experts for their thoughts.

Dan McDade, CEO and founder, PointClear
More information, both good and bad is available to B-to-B marketers today

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