Tim Parry, Author at Chief Marketer

Contact tim.parry@penton.com

Jan. 18 2012

Tim Parry

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Nov. 04 2011

Syms’ best customer was an educated customer

That was the off-price clothier's catch phrase back in the 70s (seems everyone who lived in the New York Tri-state area back then has repeated that ph More...

Oct. 31 2011

Too Cute to Win Our Halloween Costume Contest

Okay, it's not that my son is too stinkin' cute to win the 1st Annual Multichannel Merchant Halloween Costume Contest, it's that it's probably not rig More...

Oct. 27 2011

Deciphering Mobile Analytics Isn’t Easy

It seems whenever I go to a sit-down lunch at a conference or trade show, there's a bunch of conversations going on at once, or people are too busy ch More...

Oct. 11 2011

The DMA Commits a QR Code Faux Pas

"Want to be a Stand-out Marketer? Get ahead with DMA Education" is the message on the cover of the Direct Marketing Association's DMA Education mailin More...

Oct. 05 2011

Herschell Gordon Lewis on Facebook Marketers: All Numbers, No Loyalty

When Herschell Gordon Lewis writes something for Multichannel Merchant and I say to myself, "That's what I've been saying all along," I have to thump More...

Oct. 04 2011

Is Your Catalog an Ecommerce Driver?

If you think having your URL at the bottom of every page means your catalog crosses over channels, you're wrong. Getting URLs in your catalog is a sta More...

Sep. 22 2011

Marketing1by1 President and CEO Keith Wardell Dies

Keith Wardell, a long-time marketing executive and author of Marketing Out Of Control, died on Sept. 15. Wardell, who was the keynote speaker at ACCM More...

Sep. 18 2011

People’s United Bank Does Sweet Job With QR Code

I like cake. I like QR codes. I don;t really like waiting around in banks, but my dealings with a probate issue and customer appreciation day at my lo More...

Sep. 18 2011

Irving Does Promotions Like it’s 1999

I saw this sign on a gas pump last Tuesday while I was driving to Boston for the Shop.org Annual Summit. And it made me feel 10 years younger. Even if More...

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