Articles by Tim McMullen

7 Reasons to Market to Baby Boomers on Social

August 14, 2015 |  by Tim McMullen

Marketers spend big budgets to reach Millennials and Gen Z, but Baby Boomers are by far the biggest spenders yet only 5% of ad dollars target older consumers.

Surviving Facebook’s 1% Brand Reach

April 15, 2014 |  by Tim McMullen

Facebook is said to be announcing a change to their News Feed algorithm, EdgeRank, that reduces the organic reach for brand pages to just 1%-2% of their fans.

5 Steps to a Successful Online Sweepstakes

August 2, 2013 |  by Tim McMullen

Here's five ways to create online sweepstakes that are beneficial to both the brand and the consumer.