Articles by Chief Marketer Staff

Using Blockchain to Build Connections with Consumers

|  by Chris Prescher

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.

The Importance of Diversity in Marketing Strategy

|  by Warren Moss

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

The Impact of AI on Brands

|  by Leesa Wytock

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

Dispelling the Fake News Around ABM

|  by Jessica Fewless

While ABM is certainly on the rise, there are still a few misconceptions about what it is and what it isn’t. Here’s five myths to be put to rest.