KEYNOTE PRESENTATIONS
Wednesday, October 7 Motivating a Company of One Patrick McCarthy, former Group Vice President, Corporate/Customer Relations at Ocean Spray, Inc.In the
Articles by Chief Marketer Staff
Box Top Bingo
Two straight years of wilting sales have presented U.S. cereal makers with a grim picture. Two of the industry's heaviest hitters, Kellogg's and General
Who’s News
Cross-Sell Advantage Earl Palmer Brown Cos. continued its shopping spree last month when it bought BEN Marketing, the 9-year-old Stamford, CT, promo agency
Secrets Revealed
MAIL ORDER entrepreneur Joseph Sugarman has authored three titles designed as a seminar on marketing.The first volume focuses on how to write powerful
The Issue of Imagery
IN "On Moral Fiction," author John Gardner claimed that there were two ways to establish your creativity: You could do something better-give it a twist
B-to-B Catalogs’ Online Customer Service Disappoints
Business-to-business catalogers have failed to integrate their fulfillment and customer service operations with their online marketing efforts.That's
Reclaiming Salem’s Lot
Joe Camel may be on a respirator, but RJR's Salem cigarettes, a brand that faded from view after the industry's price rollback in 1994, is quietly going
Snack Attack
Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to '97 run as president
That’s Entertainment
High-Speed Duel In an innovative idea, DC Comics and NASCAR will join next month to stage a duel within one of the circuit's biggest races. The Showdown
Is Advertising Dead?
Let's play a game of Is It Advertising or Promotion?Coca-Cola commits some $50 million of its marketing budget to cash prizes for consumers who find ATM
