Building Muscle
POSING FOR a portrait in his company's lavish Woodland Hills, CA lobby, Michael Carr, president and CEO of muscle-mag publisher Weider Publications, briefly
Articles by Chief Marketer Staff
Field Trip: Chicago Natural History Museum Digs for New Members
THE FIELD MUSEUM of Natural History in Chicago is as well known for research as it is for its exhibits. Beginning next month, the Field will explore uncharted
Measuring the Loyalty Effect
ONE OF THE best books I've ever read on the subject of customer retention is "The Loyalty Effect" by Frederick F. Reichheld (Harvard Business School Press).Many
USPS May Have Another $1 Billion Surplus
Unless there's a sudden and sharp decline in mail volume and revenue, the U.S. Postal Service appears to be heading toward its fourth $1 billion surplus
DRTV-Blocking V-Chip Zapped
THE DRTV and advertising industries applauded the Consumer Electronics Manufacturers Association's (CEMA's) decision to drop plans to endorse V-chips
After Delays, E-centives Emerge on the Web
HERE'S A NICE little tale about the importance of keeping on your toes when doing Web marketing.Bethesda, MD-based Emaginet (www.emaginet.com), founded
Will Fallout From Sweeps Lawsuits Affect Response to Consumer Mailings?
THE RECENT CONTROVERSY over the American Family Publishers and Publishers Clearing House sweepstakes contests will cause problems next year for both magazine
THE NET PROWLER
CLICKING UPSTREAM In the June issue we covered Narrative Communications Corp. (www.narrative.com) of Waltham, MA and its Enliven banner-ad technology,
Customers for Life: Applying Relationship Marketing
THIS IS THE FINAL PART of an excerpt on relationship marketing from the upcoming third edition of David Shepard Associates' "The New Direct Marketing"
R.I.P. = RIP-Off: Everybody Is Cashing in on Diana
I WONDER WHAT so many of the collectibles marketers would have done if Princess Diana hadn't been killed in that car crash.Boy, was Shakespeare wrong
