Excellencex 16
They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They
They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They
Battling weak profits, PepsiCo, Purchase, NY, extended its annual Halloween House Party promo to run until the Super Bowl to help boost supermarket sales.
Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected
When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers
Label Lovers MADRID - Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn't refuse.Developed
Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing
Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new
LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.
In 1998, sweepstakes and game promotions became a hot topic in Washington, as well as in statehouses across the country. Perhaps buoyed by the interest
Marketing All-Stars Who are the promotion marketers that had the biggest impact on the business world in 1998? Find out next month when promo profiles