Articles by Chief Marketer Staff

Excellencex 16

|  by Chief Marketer Staff

They dared to do it. That's how the agencies and clients you will read about on the following pages took home 1998 World PRO of Excellence Awards. They

Malling The Teen Scene

|  by Chief Marketer Staff

Mall of America is looking for sponsors to fund a teen center in the Bloomington, MN, mega-mall. Management is talking with Pepsi-Cola and is expected

A Book and a Diet Coke

|  by Chief Marketer Staff

When Coca-Cola researchers found that Diet Coke drinkers read seven or more books a year, company officials got in touch with a handful of publishers

International

|  by Chief Marketer Staff

Label Lovers MADRID - Danone added more culture to its yogurt product lineup with a program targeting housewives with offers they couldn't refuse.Developed

Crossing State Lines

|  by Chief Marketer Staff

Miller Brewing employs new call-routing system to pull off nationwide sweeps.Miller Brewing Co. tapped NextLink Interactive, Portland, OR, for a call-routing

Bud Bowl Moves Online

|  by Chief Marketer Staff

Anheuser-Busch is taking its popular, decade-old Bud Bowl to the World Wide Web so it can reserve its high-priced Super Bowl media time to showcase new

E! TV Hits Theaters

|  by Chief Marketer Staff

LOS ANGELES Tired of completing the same Jumbles as you wait for the feature film to start? Well, E! Entertainment Television is coming to the rescue.