Creating Effective Lead Gen Forms

|  by Chief Marketer Staff

When it comes to lead generation and search engine marketing, it's critical to keep forms as simple as possible for users and optimized for searchability.


Digital Marketing Trendwatch

|  by Chief Marketer Staff

In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.


Social Media Content Marketing & B2B

|  by Chief Marketer Staff

Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.


App Marketing Costs Are Rising

|  by Chief Marketer Staff

The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.

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CMOs and CIOs Working Together

|  by Chief Marketer Staff

CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.

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Webinar: Overstock’s Transition to Data-Driven Marketing

|  by Chief Marketer Staff

Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.


Social Ecommerce Tips for the Holidays

|  by Chief Marketer Staff

Follow these simple tips for leveraging social media to make the most of your holiday ecommerce efforts.


Study Shows Lead Generation Struggles

|  by Chief Marketer Staff

A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.


SEO Tips and Tricks

|  by Chief Marketer Staff

Making sure the content on your website is focused on helping your users to find what they are looking for is a big key to search engine optimization success.