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Video and B2B Lead Gen

|  by Chief Marketer Staff

Online video is an effective and increasingly popular way to communicate with consumers, but marketers should know that video can also be a good fit for B2B lead generation efforts.


Online Marketing for Millenials

|  by Chief Marketer Staff

Making sure your online marketing efforts are hitting the mark with Millenials is an increasingly important consideration, as these consumers are often the most digitally connected.

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What’s Hot in Social Marketing

|  by Chief Marketer Staff

Social media marketing remained a hot topic for marketers in 2014, but what trends will the industry be following in the year ahead?

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Black Friday and Social Campaigns

|  by Chief Marketer Staff

A new report on 50 major retailers' social campaigns shows that engagement is at its highest in the days leading up to Black Friday.


Dun & Bradstreet’s Digital Transformation

|  by Chief Marketer Staff

Dun & Bradstreet has successfully navigated a transformation to the digital marketing realm, and cmo Rishi Dave explains how they did it in this informative Q&A.


2015 Mobile Trends to Watch

|  by Chief Marketer Staff

Mobile will continue to be a big focus area for marketers in 2015, with mobile video, location-based apps and mobile shopping technology taking the spotlight.


Successfully Navigating a Rebrand

|  by Chris Trick

No matter the industry, smart marketers know visual updates should be an important part of a proactive, strategic planning process because it’s important to keep your brand relevant to your core target at all times.

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Voice Search and SEO

|  by Chief Marketer Staff

Emerging technologies such as voice search could have lasting effects on how marketers view SEO programs.


Video and B2B Lead Gen Success

|  by Chief Marketer Staff

New research from Software Advice that shows video is emerging as a lucrative option for B2B lead generation.