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Big Spending On Marketing Tech Acquisitions

|  by Chief Marketer Staff

There have been almost $6.2 billion in marketing tech acquisition deals in just the last three months, including $768.3 million in new funding for early-, middle-, and late-stage start-ups.

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Online Advertising Poised to Grow

|  by Chief Marketer Staff

A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.

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2015 Social Trends to Watch

|  by Chief Marketer Staff

Look for increased personalization, more metrics and bigger spends in social media marketing for 2015.

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Tips for Boosting B2B Sales

|  by Chief Marketer Staff

For marketers looking to increase B2B business, a good place to start is understanding exactly who B2B buyers are.

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SEO Best Practices for 2015

|  by Chief Marketer Staff

The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.

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Emailing Canada: Truths and Myths

|  by Chief Marketer Staff

Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.

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Cross-Channel Attribution Trends

|  by Chief Marketer Staff

Cross-channel attribution is helping brands track marketing and media efforts more accurately and helping to show how they impact overall business.

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Lead Generation Challenges

|  by Chief Marketer Staff

Marketers focused on generating leads are facing increased challenges in the mobile age, and coming on too strong can turn customers off before they even learn what you have to offer.

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Content Personalization & Online Success

|  by Chief Marketer Staff

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

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2014 Marketing Takeaways

|  by Chief Marketer Staff

Statistics culled from the past year show that consumers are in control of the purchase cycle and are doing more research online before making purchasing decisions, and successful marketers are providing them with content to support these trends.

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