Drive Engagement and Conversions With Video

|  by Jessica Melhorn

2014 was a breakout year for brands using video to drive engagement and conversion, and in the race to develop content that engages decision makers, video must be a significant part of marketing strategy moving forward.

Online Advertising Poised to Grow

|  by Chief Marketer Staff

A ZenithOptimedia study has revealed projections for global ad spending in 2015, with online advertising estimated to grow 15 percent over the next two years, fueled by mobile and display ads.

SEO Best Practices for 2015

|  by Chief Marketer Staff

The ways in which marketers execute SEO campaigns will evolve in the year ahead, with SEO encompassing the technical components of online marketing and content marketing driving search engine results.