The Future is Swift: How Real Time Impacts ROI

|  by Wayne St. Amand

By leveraging data about who consumers are and how marketing and advertising performs for each audience, marketers can provide the content and experiences that consumers want in real time, ultimately improving ROI.

5 Reasons to Consider Keeping SEO In-House

|  by Jack Ogilvie

Should SEO work be done in-house or outsourced? There are many benefits to building an in-house team if your business can support it

influencer marketing

What Micro-Influencers Can Do For You

|  by Promise Phelon

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

How to Build—or Destroy—B2B Brand Loyalty

|  by Sanjay Castelino

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

Using Blockchain to Build Connections with Consumers

|  by Chris Prescher

With the automation that AI and IoT promise, the demand for transparent, secure and open means of exchange like blockchain will revolutionize commerce, security and the consumer experience at a profound level.