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Article

Sep. 23 2014




The Non-Creepy Future of Personalized Marketing

Everyone has their favorite story about a product they browsed once on a retail website, where that product subsequently “followed them around the web” wherever they went.

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band-aid-app

Article

Sep. 22 2014




4 Mobile & Tablet Best Practices for Customer Engagement and Sales

Location-based technology, AR and other tactics can bring your mobile marketing plan to life.

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Article

Sep. 18 2014




Keys to Creating Killer Content

Creating the right content that will draw potential customers in is step one in creating successful content marketing campaigns. This list of hacks was created to help marketers make sure they’re creating and promoting the right content.

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Article

Sep. 18 2014




2014 Online Marketing Trends

Optimizing messages and campaigns for tablets and mobile devices has taken hold this year, and social media marketing has continued to diversify in 2014.

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Qualifying Sales Leads, Qualified Sales

Article

Sep. 18 2014




Educating Audiences for Lead Generation

Teaching audiences something they may not have know before selling them something is an effective way to build trust and boost conversions.

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Article

Sep. 18 2014




Tips For Sharing Research-Based Content

Marketers should use research that first answers a common question to get people’s attention, and also must decide what type of research they’d like to become known as a source for. Keeping messages simple and clear is also key.

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ambient_marketing_software

Article

Sep. 18 2014




Marketers Use 100-Plus Software Solutions

Marketing technology guru and Ion Interactive CTO Scott Brinker says that marketers are now regularly using more than 100 software programs, either directly or indirectly related to their jobs.

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marketing automation technology

Article

Sep. 15 2014




How Data-Driven App Marketing Will Revolutionize User Acquisition

Data is an integral and constant component of any successful app marketing campaign.

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Article

Sep. 14 2014




Marketing Money Watch: 5 Tips for Selling Your Business

Considering selling your independent marketing services firm? Here’s five tips to get the most out of your venture.

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social-media-set

Article

Sep. 11 2014




Tips for Killer Social Media Campaigns

Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn’t going to cut it.

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