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H&M google+

Article

Oct. 21 2014




13 Tips for Making the Most of Google+

Google+ is more important for SEO than any other website. Here’s how to make the most of it.

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Article

Oct. 16 2014




Using Marketing Automation Intelligently

With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

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social-media-set

Article

Oct. 16 2014




Avoiding Social Media Pitfalls

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

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Article

Oct. 16 2014




Newsletters Top Promo Marketing in B2B Email

A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

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Article

Oct. 16 2014




Repurposing SEO Content 1

Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.

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Article

Oct. 16 2014




2015 Search Marketing Trends

Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

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fairfield-university

Article

Oct. 14 2014




Q&A: Transitioning from B2B to Academia

Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

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zaxby-football

Article

Oct. 13 2014




Why Brands Should Pay Attention to College Football

Brands like Zaxby’s Chicken are tapping into the passion of college football fans in the New Heartland.

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Article

Oct. 09 2014




Social Spending for the Holidays

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

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Article

Oct. 09 2014




Online Marketing Myths Debunked

While not every marketing tactic may be the best fit for a business, that doesn’t mean certain tactics won’t work at all.Sage Island ceo and creative director Mike Duncan weighs on some of the biggest online marketing myths out there.

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