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email-envelope-screen-595

Article

Jul. 18 2014




12 Tips for Better Responsive Design 1

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

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Crumpled question marks heap

Article

Jul. 18 2014




Lead Generation: DIY or Outsource?

To make the decision on whether to outsource or DIY aspects of lead generation, let’s look at the pros and cons.

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Article

Jul. 18 2014




Winning Mobile and Social Campaigns that Connect with Consumers

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.

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multi-device measurement

Article

Jul. 18 2014




4 Tips for Multi-Device Measurement

Here’s four tips for making the most out of measurement in a multi-device world.

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marketing silos

Article

Jul. 17 2014




How to Break Down Marketing Silos

Solid advice here on how to break down marketing silos. What every CMO needs to know.

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social storytelling

Article

Jul. 17 2014




Sequential Social Storytelling Bests One-offs

Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.

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jobskillslogo1

Article

Jul. 16 2014




Top 5 Marketing Technology Skills in Demand

Are you hiring a marketing technology person? Make sure they have the right skills.

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Facebook and Nielsen data collection

Article

Jul. 16 2014




Facebook and Nielsen in Data Collection Partnership

Facebook keeps an eye of users wireless TV viewership and shares the data with Nielsen.

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share a coke

Article

Jul. 16 2014




Have You Shared a Coke Lately?

The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.

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Pfizer A Fear of Getting Old

Article

Jul. 16 2014




Pfizer Circulates a Fear of Getting Old

Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.

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