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pieter-levels

Article

Aug. 28 2014




You Think You’re Busy? Check Out This Guy

Next time you think you’ve got too many projects on your plate, consider Pieter Levels, a 28-year-old Dutch programmer who is a on a quest to launch 12 start-ups in 12 months.

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comcast

Article

Aug. 28 2014




Comcast Takes to the Streets—And Bostonians Aren’t Thrilled

Bostonians weren’t thrilled by Comcast’s recent on-the-street efforts to entice new subscribers in the city.

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Crumpled question marks heap

Article

Aug. 25 2014




Why B2B Marketing Won’t Succeed Without Sales

The sales cycle may have moved online, but that doesn’t change how we should be thinking about selling.

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the number four

Article

Aug. 25 2014




Four Features Every Product Demo Should Have

You only get one chance to make a first impression, so when you get the opportunity to get in front of a prospect you don’t want to blow it.

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marketing silos

Article

Aug. 25 2014




Curing a Marketing Hangover

Marketing silos and hangovers have a lot in common—they hurt like heck and can make doing anything near impossible.

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mobileapps595

Article

Aug. 21 2014




Mobile App Users Consume Majority of Digital Media

Apps today are driving the majority of media consumption activity, the report claims, now accounting for 7 our of every 8 minutes of media consumption on mobile devices. On smartphones, app activity is even higher, at 88% usage versus 82% on tablets.

App Users

This article on mobile app consumption also details several interesting figures related to how U.S. app users are interacting with these mobile applications.

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Coke Life

Article

Aug. 21 2014




Coca-Cola Hits Stores with First New Cola in 8 Years

Coca-Cola Life has less sugar and calories and is the company’s newest alternative to sugary drinks.

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TeenageMutantNingaTurtles595

Article

Aug. 21 2014




“Teenage Mutant Ninja Turtles” Film Takes off with Limited Marketing

“Teenage Mutant Ninja Turtles” becomes a major summer blockbuster with very limited, but targeted, marketing.

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Ford millenials

Article

Aug. 21 2014




Ford’s Marketing Catches Fire with Millennials

Millennials like Ford as its marketing is laser focused on that group … and research proves it.

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1

Article

Aug. 20 2014




Experian on Improving Email Marketing ROI

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

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