Sep. 15 2012
Lyris One Addresses The Age of Exploding Data
22
Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data More...
Sep. 14 2012
Chief Marketer Listline September 17
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Stonewall Kitchen, Moving America Pr More...
Sep. 12 2012
Five Basics for Better Email Creative
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Facebook, Twitter and other social channels may be more glamorous, but smart marketers don't overlook email's role, despite it being a mature channel. More...
Sep. 12 2012
Website Usability Testing Boosts Profitability
31
Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president o More...
Sep. 08 2012
Chief Marketer Listline September 10
Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include New Jersey Monthly, Investors Observ More...
Sep. 08 2012
Stop Measuring Customer Satisfaction and Start Understanding It
2
Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the "ultimate question" approach More...
Sep. 05 2012
In a Digital World, Centralize Data, Scale and Adapt
Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses t More...
Sep. 04 2012
Database Gives Insight Into Email Timing, Engagement and Conversion
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Marketers can boost email conversion rates by coordinating blasts to individual consumers' demonstrated high-engagement times, thanks to a new tool fr More...
Sep. 04 2012
Chief Marketer Listline September 4
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Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Auto ID More...
Sep. 04 2012
Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A
Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chi More...
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