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Post By Richard Levey

Sep. 15 2012




Lyris One Addresses The Age of Exploding Data 22

Lyris One, a new platform from Lyris, offers marketers the opportunity to integrate, sort, analyze and generate campaigns of a wealth of customer data, both from within and outside the company.

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Sep. 14 2012




Chief Marketer Listline September 17

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Stonewall Kitchen, Moving America Pre-Movers and the Business & Legal Resources Masterfile.

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Sep. 12 2012




Five Basics for Better Email Creative 5

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don’t overlook email’s role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

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Sep. 12 2012




Website Usability Testing Boosts Profitability 31

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

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Sep. 08 2012




Chief Marketer Listline September 10

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include New Jersey Monthly, Investors Observer and the Tribune Direct Vehicle Database.

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Sep. 08 2012




Stop Measuring Customer Satisfaction and Start Understanding It 2

Kimberly A. Whitler, an instructor at Indiana University who is studying chief marketing officers, takes exception to the “ultimate question” approach to measuring customer satisfaction.

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Sep. 05 2012




In a Digital World, Centralize Data, Scale and Adapt

Marketers are failing to take integrated approaches to their digital marketing effort. Jon Schepke, president and founder of SIM Partners, discusses the need for database systems that provide holistic views of marketing.

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Sep. 04 2012




Database Gives Insight Into Email Timing, Engagement and Conversion 2

Marketers can boost email conversion rates by coordinating blasts to individual consumers’ demonstrated high-engagement times, thanks to a new tool from Epsilon. And the funny part? The inspiration for this (legitimate) system was a trick used by spammers.

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Sep. 04 2012




Chief Marketer Listline September 4 1

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Auto ID

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Sep. 04 2012




Wunderman’s Pearson Gives an Agency Angle on Data, Social, Mobile: Q&A

Social media and mobile devices are changing how marketers are using customer and prospect information. Chief Marketer spoke with Stewart Pearson, chief client officer at Wunderman Global, on how agencies and agency clients are looking to gain and use data-based insights.

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