Chief Marketer Listline September 17

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Stonewall Kitchen, Moving America Pre-Movers and the Business & Legal Resources Masterfile.

Five Basics for Better Email Creative

|  by Richard H. Levey

Facebook, Twitter and other social channels may be more glamorous, but smart marketers don't overlook email's role, despite it being a mature channel. Adam Blizter, COO of Pardot, offers five considerations for marketers wanting to successfully use email.

Website Usability Testing Boosts Profitability

|  by Richard H. Levey

Are B2B companies with the best possible offerings shooting themselves in the foot by hosting poorly designed websites? Chris Hicken, vice president of marketing at UserTesting.com, offers several steps and tests marketers can take to identify rough patches between an onsite query and completion of a transaction, whether requesting more information or making a purchase.

Chief Marketer Listline September 10

|  by Richard H. Levey

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include New Jersey Monthly, Investors Observer and the Tribune Direct Vehicle Database.