Patty Odell is senior editor of Chief Marketer and Promotional Awards Coordinator for PROMO.
Article
May. 21 2013
You Worked Hard. You Got Results. Now Get the Recognition You Deserve.
Take a look back at last year’s PRO Awards winners and finalists and be inspired to enter your own work! Deadline is May 30. More...
Article
May. 21 2013
Breyers Toppings Marketed with $1 Million Campaign
Signature Brands, LLC, is marketing a new line of ice cream toppings under the Breyers name in its first licensing deal with Unilever. More...
Article
May. 09 2013
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...
Article
May. 08 2013
Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic
Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand aware More...
Article
May. 02 2013
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Article
Apr. 23 2013
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