Patty Odell is senior editor of Chief Marketer and Promotional Awards Coordinator for PROMO.
Article
May. 09 2013
Marketers Spend $6.7 billion on Mobile; Sales to Skyrocket to $400 Billion: MMA Study
The Mobile Marketing Association's new report finds mobile contributed $139 billion to U.S. economy in 2012, a number set to rise to $400 billion by 2 More...
Article
May. 08 2013
Obama, Bone Regrowth and Video Raise Awareness of Cleveland Clinic
Cynthia Galbincea, executive director, marketing communications at the Cleveland Clinic, talks about how the clinic dramatically increased brand aware More...
Article
May. 02 2013
Chico’s FAS Runs its Cause Program Locally
Chico’s FAS family of brands began last month its take-three of “May is For Miracles” campaign. The program operates out of local stores by offe More...
Article
Apr. 23 2013
Article
Apr. 08 2013
7-Eleven Turns App Development Over to Customers
7-Eleven’s approach in app development is what many retail marketers expect, to create utility for customers to find stores, use digital coupons and More...
Article
Apr. 02 2013
Are you in? 2013 PRO Awards Late Deadline May 9
Submit your best promotion marketing campaigns for your chance to put your agency or brand in the spotlight and gain industry-wide recognition. More...
Article
Mar. 28 2013
Pepsi Talks About its New Bottle
For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers More...
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