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Patty Odell is Senior Editor at Chief Marketer and Promotional Awards Coordinator for PROMO.


Post By Patricia Odell

2014 PRO Awards

Article

Apr. 22 2014




Call for 2014 PRO Awards Entries Closes at Midnight

The call ends at midnight tonight. Don’t miss your chance in the spotlight!

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TQ-Taco-Tour595

Article

Apr. 21 2014




Austin Agency Attracts Attention with Bus Tour to Local Tacorias 1

Without a typical presence at SXSW last month, digital agency Tocquigny made an impact by ferrying attendees with a bus tour to and from local Taco joints.

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2014 PRO Awards Late Deadline

Article

Apr. 10 2014




How YOU Can Win a 2014 PRO Award

This blog is packed with tips to help you complete the 2014 PRO Awards entry form.

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mobile sites

Article

Apr. 09 2014




Six Mobile Messaging Types and How to Use Them

CMOs spend too much time trying to drive instant revenue through push and not exploring other rich messaging formats for mobile devices.

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Facebook "Big Sister" Video

Article

Mar. 27 2014




Facebook “Big Sister” Video Addresses Criticism of Facebook Overuse

Facebook launched a series of Youtube videos to combat the loud voices claiming Facebook is way overused. They’re fun and lively and get the message across.

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2014 PRO Awards

Article

Mar. 25 2014




Pssssst. Have you heard…

Enter today to get the recognition you deserve with a 2014 PRO Award.

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kraft-cupcakes-355

Article

Mar. 17 2014




Special Report: Following Digital Footprints to Make Sense of All Your Data Points

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

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mercedes-pebble-355

Article

Mar. 17 2014




Tech Trends: Wearables, WhatsApp, Instagram and Beacons

At the recent ANA Brand Master Conference, Mashable’s senior technology analyst Christina Warren shared the what, why and how of three top tech trends all marketers should have top of mind.

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Ink Master

Article

Mar. 10 2014




Free Tattoo’s Anyone? Spike’s “Ink Master” Stages NY Event

Spike TV’s “Ink Master” added a mobile unit to an integrated program to promote Season 4. Spike’s brand exec, Frank Tanki gives us the details.

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Article

Mar. 07 2014




Oscar Mayer’s Zany Bacon Scent Alarm Clock

Oscar Mayer has come up with a zany way to remind people to buy its bacon; the Bacon Scented Alarm Clock App

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