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Patty Odell is Senior Editor at Chief Marketer and Promotional Awards Coordinator for PROMO.


Post By Patricia Odell

Article

Jul. 24 2014




8 Reasons Why Responsive Web Design Cannot Be Ignored 1

By James Warren Chances are your competitors have already implemented responsive web design (RWD) while your customers are stuck pinching and zooming your site on their smartphones. According to Google Trends, interest in RWD spiked in 2013 and flattened a bit this year, but now continues to grow at a steady pace. In the current […]

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Frankenfood Truck

Article

Jul. 07 2014




Free Frankenfood for All!

Spike TV marketed its new Frankenfood series with a mobile truck and plenty of free food.

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Wendy's Steakhouse Deluxe Burger

Article

Jul. 07 2014




Wendy’s Mystifying Execution 3

Wendy’s and StubHub get together to push Wendy’s new Steakhouse Jr. Cheeseburger Deluxe.

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2014 PRO Awards Winners

Article

Jun. 30 2014




FCB Chicago Takes Top Honors at 2014 PRO Awards Gala

The 2014 PRO Awards Gold, Silver, Bronze winners: case studies, images.

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2014 PRO Awards

Article

Jun. 16 2014




4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC

Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25 in NYC, is an event that both agencies and brand marketers don’t want to miss. Here are […]

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2014 PRO Awards Gala

Article

Jun. 09 2014




Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC

Join us June 25 at the 2014 PRO Awards Gala. Get ideas to steal, make new friends and take a bucket load of tips back to the office.

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mobile apps

Article

Jun. 02 2014




Does Targeted Push Text Work Better than Broadcast? Report

This new report from Urban Airship provides results on how and why targeted push texts work better than broadcast.

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youtube videos

Article

May. 28 2014




11 Tips to Generate Loyal YouTube Subscribers

ips, 11 of them, to help you get loyal YouTube subscribers.

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video content marketing

Article

May. 27 2014




5 Tips to Deliver a Killer Video Marketing Experience 1

Here are five key video marketing strategies to get consumers viewing when ever and where ever they want.

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2014 PROMO Top Shops

Article

May. 20 2014




2014 Top Shops Call for Applications

Are you a Top Shop? The Call for Applications for the 2014 Top Shops is now open. The deadlines in June 9, 2014.

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