Patricia Odell, Author at Chief Marketer

Patricia Odell

Patty Odell is Senior Editor at Chief Marketer and Promotional Awards Coordinator for PROMO.

Article

Jun. 19 2013

Mobile Marketing; Understanding the Omnichannel Customer Still a Struggle: IBM Survey

Marketers (40%) are finding that delivering a positive customer experience is harder in mobile marketing than on the web. That’s likely no surprise, More...

Article

Jun. 17 2013

Chief Marketer Spring 2013

More...

Article

Jun. 17 2013

Cricket Campaign Takes on Verizon/AT&T on Overcharging

A new Cricket campaign "Half Is More" plays up its lower price compared to two top competitors, Verizon and AT&T. More...

Article

Jun. 13 2013

Submit Your Application Today!

The 20th Annual PROMO 100 has been recast as the PROMO “Top Shops,” a compilation of the top pure-play promotional marketing agencies both large a More...

Article

Jun. 12 2013

American Airlines Marketer on Ramping up Social Media

American Airlines has found that social media channels allow it to tell customers a more relevant brand story. Johnathan Pierce, director of social me More...

Article

Jun. 05 2013

Sponsorship Pairs Men’s Health and Total Cereal

Total Cereal and Men's Health magazine have teamed up in a sponsorship deal for a nationwide search for the all-around, seasoned guy in theMore...

Article

May. 29 2013

Oreo, Ritz Sponsor “One Direction’s” Summer Tour

Ritz, Oreo and other iconic Mondelez brands ride title sponsorship of the English-Irish pop boy band, One Direction's American summer tour and its mil More...