CNN Opens Content Marketing Studio for Advertisers
CNN is the latest company to open an in-house content marketing production studio to address the growing interest by marketers in branded content.
Articles by Patty Odell
7 Keys to Marketing to Baby Boomers
Marketing to Baby Boomers means you are targeting a powerhouse that has 70% of the nation’s disposable income. Here's 7 reasons why marketing to Boomers is unique.
Shove Over Big Brands, Instagram Feed Opens to All
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.
In a first, Amazon Shipping Boxes Promote “Minions” Movie
Those zany "Minions" are appearing on Amazon delivery boxes in a first-of-its-kind deal allowing a third party to use Amazon's boxes for marketing purposes.
Is Coca-Cola’s “One Brand” Strategy Right for You?
Coca-Cola's new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
3 Methods to Gauge Influencer Impact
These 3 methods of measuring influencer marketing may be commonly used, but we can all use a refresher.
Social Media May Be Best Marketing Tool for Event Attendance
It's confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.
FIFA Sponsors Visa and Coke Rethink Deals
FIFA sponsors are rethinking their deals with soccer's global governing body and at least one, Visa, is thinking about jumping ship.
Clorox + The Bachelorette Bleachable Moments
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
5 Tips to Get Teens Attention
It's not a simple task marketing to teens. Here's are 5 tips that will get you into teen's marketing sphere.
- «Previous Page
- 1
- …
- 95
- 96
- 97
- 98
- 99
- …
- 131
- Next Page»
