Chief Marketer talked with Bob Maggiore, newly-named CMO for the Adidas Group's TaylorMade Golf subsidiary, about the challenges and benefits of keeping customers buzzing about your products year-round
Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school
Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.