Domino’s Pizza with a Side of $1,300
Free publicity, especially when it’s positive, is a real gift for any brand. Domino's Pizza gave a reward to a man who returned $1,300 hidden in a wings' box.
Free publicity, especially when it’s positive, is a real gift for any brand. Domino's Pizza gave a reward to a man who returned $1,300 hidden in a wings' box.
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.
A Nielsen report suggests that wealthy black consumers are a growing economic powerhouse and one that marketers and media companies should be watching.
Has a new study finally answered the question of whether a CMO really adds value to an organization’s bottom line? Find out.
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
This article outlines six hard and six soft skills to look for when hiring marketing talent.
Jack Daniels’ varieties can attract new consumers without cannibalizing parent brand, says Brown-Forman.
John Costello is president, global marketing and innovation at Dunkin' Brands. Here, he has a conversation with CMO.com
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film