Want a Ride in a 1936 Riley Kestrel? Budweiser says YES!
To introduce its 1933 Repeal Reserve, Bud and Lyft are planning a day of free rides in vintage cars in New York City to celebrate the repeal of prohibition.
Articles by Patty Odell
Coke Begins Worldwide Search for Olympics Creative
Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced with explainer videos that really did the trick.
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people to load up their Halloween baskets with its candies.
On the Runway: Taco Bell Bodysuits & Hoodies
Taco Bell and Forever 21 collaborated to show off a new line of limited-edition, Taco Bell-themed clothing.
Coach Rebrands as Tapestry
After months of work to find a new corporate name, the CEO is concerned that Tapestry—the word—might be viewed as old-fashioned.
Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18 to advertise the company’s new virtual reality platform.
When Revenue Flatlined, St. Jude Turned it Around with Research
A new look at insights and a strong determination to help children live set St. Jude's on a trajectory to increased donations.
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
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