A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.

Catch up on the most widely read articles from July.

Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.

Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.

Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.

Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.

Here are a handful of highlights that make Millennials the hottest demographic on the planet. Here’s what you need to know when marketing to Millennials:

The Nordstrom Anniversary Sale is much anticipated by loyal customers but how to entice new customers? Steal some ideas here!