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Special Reports

Ad Agencies: 3 Key Success Local Digital Marketing Trends

March 13, 2018 - Digital Marketing

2018 B2B Lead Gen Trend Survey

October 10, 2017 - B2B

Exclusive B2B Lead Gen Survey

February 8, 2017 - B2B Lead Gen

Better B2B Data Insights Throughout the Purchase Cycle

January 17, 2017 - B2B data insights

Optimizing Marketing Data

December 6, 2016 - Data & Analytics
Read More

Webinars

April 25

ON24 on ON24: How the Webinar Experts Use Webinars

- ON24

FREE LIVE WEBINAR - Join Chief Marketer and Neal Amsden, VP of Demand Generation at ON24 on Thursday, April 25th to learn details of the webinar programs ON24 runs across the sales cycle including sharing webinar data, webinar metrics and pipeline impact.

More Webinars
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tri-fold magazine ad

Electronic Ad Delivers Fun and a New Car Smell for Toyota

March 5, 2018 |  by Patty Odell

Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind.

artificial intelligence

10 Ways Machine Learning is Revolutionizing Marketing

March 1, 2018 |  by Patty Odell

The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.

women's history month

Stacy’s Pita Bags Celebrate Women’s History Month

February 28, 2018 |  by Patty Odell

Stacy's Pita is showing its support for Women's History Month through its packaging.

digital advice

Trek Bicycle Increases Brand Consideration with Digital Advice

February 27, 2018 |  by Patty Odell

A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.

Jane Walker

First Female Iteration of Johnnie Walker Debuts

February 27, 2018 |  by Patty Odell

In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.

Lime-A-Rita The Ritas

Sassy Lime-a-Ritas Dish on Social Advice Column

February 22, 2018 |  by Patty Odell

People—over 21, of course—can ask The Ritas any question they want and they’ll get back a to-the-point answer.

united airlines superheroes

United Airlines Pumps Massive Olympics Marketing into Social

February 22, 2018 |  by Patty Odell

The United Airlines Superheroes Olympics campaign is well underway and it is forging a blazing trail of social and video content.

artificial intelligence

How to Approach New AI-based Marketing Technologies

February 22, 2018 |  by Patty Odell

Is your boss telling you to put new tech before anything else? You're not alone. It’s a conundrum that many marketers face.

apple rainbow logo

Speculation Abounds Over Return of Apple Rainbow Logo

February 22, 2018 |  by Patty Odell

Apple has filed a new trademark application for its classic rainbow-colored logo prompting widespread speculation about what exactly it will be used for.

Lucky Charms Boots One Charm in Favor of a Magical Unicorn

February 20, 2018 |  by Patty Odell

Lucky Charms ran a contest on Twitter to let consumers choose the next Lucky Charm marshmallow.

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  • Featured

  • Trending Now

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W Hotels Creates One-of-a-Kind Experience at Coachella

by Patty Odell

5 Reasons to Consider Keeping SEO In-House

by Jack Ogilvie - Search

Creating Great Customer Experiences: 4 Areas to Master

by Anjali Yakkundi - Best Practice
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Vans Skateboarding Clinics Celebrate Girls

March 15, 2018 by Patty Odell - Brand Activation

Wakanda Forever: Black Panther’s Lessons for Marketers

March 1, 2018 by Beth Negus Viveiros
PRO Awards

3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award

March 6, 2018 by Patty Odell - Platinum PRO Award Winner
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10 Ways Machine Learning is Revolutionizing Marketing

March 1, 2018 by Patty Odell
Smile with Lay's campaign

Lay’s Mission To Spread Smiles Across America

February 14, 2018 by Patty Odell - Integrated Marketing
McDonald's Bling Mac Contest

McDonald’s Epic Big Mac Ring is Contest’s Grand Prize

February 14, 2018 by Patty Odell - Marketing Contests
HGTV chatbot

How HGTV Developed “Hazel” its New Chatbot

February 8, 2018 by Patty Odell - chatbots
Juicy Juice

Juicy Juice Teaches Young Gen Z to Enjoy New Tastes

February 7, 2018 by Patty Odell
Moet & Chandon Love Unconventional

Moët & Chandon Finds Love with Snapchat

February 6, 2018 by Patty Odell

7 Ideas for Interactive B2B Email Marketing

February 6, 2018 by Matt Harris - B2B
View More

Chief Marketer Videos

July 20, 2017 by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.

View More


Awards

 
	
        

CHIEF MARKETER 200

 

Blogs & Opinion

March B2B & Martech Madness: Our 10 Most Popular Stories

by Beth Negus Viveiros

A Front Row Seat to the Evolution of Experiential Marketing

by Patty Odell
Read More
	
        

Chief Marketer Job Board

North America Marketing Director for US Federal Government Segment - Dell - McLean, VA

Event Marketing Manager, Sr. Advisor - Dell - Austin, TX

Digital Marketing Manager - PGi - Alpharetta, GA

Senior Account/Marketing Manager - UA - Momentive Performance Materials USA LLC - Austin, TX

Culture Marketing Manager - Red Bull North America - Nashville, TN

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