Articles by Patty Odell

Storytelling Critical to Viral Video Share

February 10, 2015 |  by Patty Odell

Learn the top sites for viral video sharing and where the growth is coming from. Entertainment, great storytelling and education are key factors sharing.

DQ’s Marketing to “Fans,” Not “Customers,” Pays Off

February 9, 2015 |  by Patty Odell

As Dairy Queen's sales slipped away, it began marketing using a key insight: that its customers were fans. Fandom ensued and turned the business around.

Wells Fargo’s Total Market Approach Journey

February 6, 2015 |  by Patty Odell

Wells Fargo has shifted its marketing strategy to a Total Market Approach. CMO Jamie Moldafsky takes us on the journey.

Agencies Losing Ground with Brand Marketers

February 3, 2015 |  by Ayaz Nanji (MarketingProfs)

A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.

Nike Uses Content Marketing Videos for Internal Communications

January 30, 2015 |  by Patty Odell

Content marketing videos play an important role as an internal communications tool for Nike.

Kicking Super Bowl Spots Far Beyond the End Zone

January 29, 2015 |  by Patty Odell

Here's practical advice to make the most of your Super Bowl spot, including crafting followup participatory marketing and which brands are getting it right.

Hidden Valley Ranch is Hero in Big Game Day Video

January 23, 2015 |  by Patty Odell

Hidden Valley Ranch is the hero in a new humorous video showing parents with kids left out of an adult Super Bowl party.

IBM & Apple Apps Give Retail Associates Access to Customer Data

January 13, 2015 |  by Patty Odell

IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.

Successful Webinars Start with Content

January 9, 2015 |  by Patty Odell

Best practices for content marketing webinars includes a number of key items including, the title, promoting the speaker and updating the message.

Why Brands Lag in Marketing to Women and Moms

January 9, 2015 |  by Patty Odell

Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.