Bud & Burgers Championship Seeks “King of Burgers”
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
Disney is opening up a new front on one-to-one marketing with a comprehensive, personalized blitz to customers who have already booked a trip to its parks.
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
Marketing missteps can trip us up quicker than we think. Take some lessons on how NOT to get caught in a marketing nightmare.
Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.
Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew.
Walmart has a plan to improve the shopping experience by lowering prices. To get there it has asked suppliers to cut marketing spends in its stores.
Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.
In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.