How and Why Americans Grocery Shop
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
Consumer grocery shopping habits can shift with the wind. This new report from Acosta uncovered why, how and when consumers shop.
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
The Bud Light "Up for Whatever" campaign came under attack after a thoughtless scroll was added to the bottle's labels.
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
As sales slump, Abercrombie & Fitch undergoes a major makeover.
A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process.
P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses.
Jim Stengel was a powerhouse for P&G during his years as global CMO. This article describes how he changed P&G’s reputation working from the outside in.
A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.
Airbnb's new ad campaign, "Never a Stranger" relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.