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17 Threats to the Agency Model

|  by Patricia Odell

The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.

Perfect Customer Journey

6 Tips for the Perfect Customer Journey

|  by Patricia Odell

Alexander Hirsch of the World Economic Forum shares how Salesforce’s Marketing Cloud and Journey Builder help the company engage with its forum members and reach out to others across the world.