CMO

5 Tips to Perfect CMO/Creative Relationship

|  by Libby DeLana (Hubspot)

CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here's 5 tips.

brands losing ground with agencies

Agencies Losing Ground with Brand Marketers

|  by Ayaz Nanji (MarketingProfs)

A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.

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