Aug. 17 2012
Calls to Return Telemarketing Jobs Continue
5
Union campaign pushes members of Congress to bring telemarketing jobs back home. More...
Aug. 06 2012
USPS Defaults on $5.5 Billion Obligation
1
The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry. More...
Jul. 27 2012
Postcards and Phone Follow-Up Boost Response for Contractor
A combination of lead generation postcards and phone follow-up has brought in a 7% response rate for Green Tree Construction. More...
Jul. 19 2012
USPS on Right Track with Fall QR Code Promo
4
The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving. More...
Jul. 17 2012
Variable Printing Boosts Merry Maids’ Direct Mail Response
4
Over the past two years, Merry Maids has standardized its direct mail from franchisees and cut postage expenses thanks to on-demand printing. More...
Jul. 12 2012
Mailers Mixed on November USPS QR Code Promo
Mailers like the U.S. Postal Service's Holiday promotional discount program for pieces using QR codes but aren't too thrilled with the idea of u More...
Jul. 06 2012
APL Phone and Email Efforts Generate 2,000 Leads
2
A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics. More...
Jun. 22 2012
Direct Mail Hangs On
Despite all the hype about its impending death, direct mail still pulls, even if the medium is not quite as big as it once was. More...
Jun. 22 2012
Direct Mail Gets Most Response, But Email Has Highest ROI: DMA
3
Direct Mail holds its own as a response generator More...
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