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Post By Larry Riggs

Aug. 17 2012




Calls to Return Telemarketing Jobs Continue 5

Union campaign pushes members of Congress to bring telemarketing jobs back home.

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Aug. 06 2012




USPS Defaults on $5.5 Billion Obligation 1

The U.S. Postal Service defaults on a multibillion dollar financial obligation and draws yawns from the mailing industry.

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Jul. 27 2012




Postcards and Phone Follow-Up Boost Response for Contractor

A combination of lead generation postcards and phone follow-up has brought in a 7% response rate for Green Tree Construction.

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Jul. 19 2012




USPS on Right Track with Fall QR Code Promo 4

The U.S. Postal Service is to offer mailers discounts for using mobile-enhanced QR codes on mailing pieces sent out in the run-up to Thanksgiving.

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Jul. 17 2012




Variable Printing Boosts Merry Maids’ Direct Mail Response 4

Over the past two years, Merry Maids has standardized its direct mail from franchisees and cut postage expenses thanks to on-demand printing.

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Jul. 12 2012




Mailers Mixed on November USPS QR Code Promo

Mailers like the U.S. Postal Service’s Holiday promotional discount program for pieces using QR codes but aren’t too thrilled with the idea of using priority mail.

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Jul. 06 2012




APL Phone and Email Efforts Generate 2,000 Leads 2

A B2B lead generation effort produced more than 2,000 leads for warehousing systems marketer APL Logistics.

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Jun. 26 2012




The Under-Appreciated Catalog 12

Why postal reform may not benefit catalogers

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Jun. 22 2012




Direct Mail Hangs On

Despite all the hype about its impending death, direct mail still pulls, even if the medium is not quite as big as it once was.

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Jun. 22 2012




Direct Mail Gets Most Response, But Email Has Highest ROI: DMA 3

Direct Mail holds its own as a response generator

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