Articles by Joe DeCosmo

The term data scientist is one of the trendy and sexy professions of 2013. Little did I know, I was actually a data scientist back in 1987.

For marketers, the value of data is immeasurable. From the ability to rapidly scale marketing campaigns and target valuable customers to identifying defection patterns in order to prevent churn, data-driven insights can have a real impact to your company’s bottom line. But with the seemingly endless menu of Big Data and predictive analytics tools, technology…