Articles by Jason Hahn

Q&A: Why Marketing ROI is Ongoing Process

|  by Jason Hahn

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

DMEF Changes Its Name to Marketing EDGE

|  by Jason Hahn

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.