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Post By Grant Johnson

1

Article

Sep. 19 2014




Perfect Your Outbound-Inbound Marketing Balance

Life is about balance. The balance between your work and personal life. The right ratio of diet to exercise. So why should the outbound-inbound marketing be different?

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B2B

Article

Sep. 15 2014




Key Differences Between the B2B and B2C Mindset

The lines may have blurred but there are still key differences between B2C and B2B buyers.

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many small light bulbs equal big one

Article

Jun. 25 2014




In Closing B2B Sales, Follow-Up Matters 1

A big difference between B2B and B2C marketing is the follow-up.

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rubber-chicken

Article

Mar. 03 2014




Use All Five Senses in B2B Marketing 2

Discover how engaging all five of a prospect’s senses with your B2B campaign can boost response.

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mailbox

Article

Feb. 16 2014




Direct Mail in the Digital Communication Era 6

Even with all the advances in marketing tech, direct mail is still a valuable part of multichannel campaigns. Here’s why.

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vhs-tapes

Article

Feb. 10 2014




What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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cat-new-year-355

Article

Jan. 14 2014




B2B Marketing Trends in 2014 9

Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.

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Test tubes

Article

Jan. 07 2014




Why Campaign Testing Is Still Essential

The more targeted your product or service is, the more success you will have with any single-channel online campaign. But testing still needs to be done.

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hands-355

Article

Apr. 30 2013




Nonprofits and Emerging Media: 5 Top Tips

Here are five things to consider when trying to engage more folks for your cause.

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