Articles by Bryan Pearson

Building a B2B Loyalty Program With B2C Tactics

February 9, 2017 |  by Bryan Pearson

There is no barrier keeping B2B loyalty programs from accessing the consumer marketers’ relationship-building resources.

From Screens to Stores: Getting Millennials into Bricks-and-Mortar

May 4, 2015 |  by Bryan Pearson

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.