Articles by Bruce McKenzie

Creating B2B Video to Support the Buyer’s Journey

September 15, 2014 | by Bruce McKenzie

Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.

Creating B2B Engagement on LinkedIn With Video

January 14, 2014 | by Bruce McKenzie

Here are three ideas for using video to turn your LinkedIn page into an engaging social destination for your audience.

Chief Marketer Videos

January 30, 2024 by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

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Building Omnichannel Trust: From Unknown Users to Loyal Customers

The Consent and Preferences Roadmap: 7 Steps for Success

The Basics of Consent and Preferences: 7 Tenets to Keep in Mind

The Marketers First-Party Data Checklist

THE SIX DIMENSIONS OF DATA QUALITY

Building Omnichannel Trust: From Unknown Users to Loyal Customers

Articles by Bruce McKenzie

Creating B2B Video to Support the Buyer’s Journey

Creating B2B Engagement on LinkedIn With Video

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Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers

United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign

How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

OPINION: 5 Marketing Pain Points Your PR Team Should Solve

How Marketers Can Tap Into Fútbol Fandom Ahead of the 2026 FIFA World Cup

LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform

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