Article
Nov. 15 2012
Sep. 19 2012
Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign
4
Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips fo More...
Sep. 03 2012
Cast Your Vote for the Best Creative in the People’s PRO Award Competition
Like us on Facebook, click through to web galleries for the 4 finalists in the Best Creative category, and like your favorite. The most likes by noon More...
Aug. 30 2012
2012 PRO Award Finalist, Best Creative: Neverstop for Uniqlo
Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-o More...
Aug. 30 2012
2012 PRO Award Finalist, Best Creative: Arc Worldwide/Leo Burnett for MillerCoors
To appeal to a 21-30 demographic that doesn't take hunting seriously, a Keystone Light campaign inserted randow "hunter orange" cans in its packs, and More...
Aug. 30 2012
2012 PRO Award Finalist, Best Creative: Grey Alliance for Canon USA
In Canon's "Project Imagin8ion" Grey designed a promnotion that asked users to send in evocative photos to inspire a short film from producer Ron Howa More...
Aug. 29 2012
2012 PRO Award Finalist, Best Creative: Evolution for Pernod Ricard USA
The "Jameson 1780" interactive campaign invited fans to uncover which of their Facebook friends "stole" a barrel of John Jameson's brew from 18th-cent More...
Article
Aug. 10 2012
When Data Gets Too Big
1
“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because More...
Aug. 03 2012
2012 PRO Award Finalist: Weber Shandwick for Kraft Foods
On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were More...
Aug. 03 2012
2012 PRO Award Finalist: Hilton Hotels & Resorts
1
Hilton Hotels & Resorts launched "Hilton Huanying" ("Welcome to Hilton") to attract the growing numbers of Chinese tourists. Amenites such as Chinese- More...
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