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Post By Brian Quinton

Sep. 19 2012




Secret Marketing Santa: 4 Top Tips for a Successful Online Holiday Campaign 4

Want to know four ideas to keep in mind when designing and executing your holiday campaign? Pointroll marketing director Kailei Richardson has tips for a happy holiday shopping season.

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Sep. 03 2012




Cast Your Vote for the Best Creative in the People’s PRO Award Competition

Like us on Facebook, click through to web galleries for the 4 finalists in the Best Creative category, and like your favorite. The most likes by noon EDT Sept. 13 will be named the

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Aug. 30 2012




2012 PRO Award Finalist, Best Creative: Neverstop for Uniqlo

Japanese apparel maker Uniqlo built U.S. brand awareness with a set of NYC pop-up stores, by HWKN and Neverstop, that also functioned as glowing out-of-home media elements at the end of the sales day.

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Aug. 30 2012




2012 PRO Award Finalist, Best Creative: Arc Worldwide/Leo Burnett for MillerCoors

To appeal to a 21-30 demographic that doesn’t take hunting seriously, a Keystone Light campaign inserted randow “hunter orange” cans in its packs, and included on-pack cutouts for mounting the trophies.

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Aug. 30 2012




2012 PRO Award Finalist, Best Creative: Grey Alliance for Canon USA

In Canon’s “Project Imagin8ion” Grey designed a promnotion that asked users to send in evocative photos to inspire a short film from producer Ron Howard.

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Aug. 29 2012




2012 PRO Award Finalist, Best Creative: Evolution for Pernod Ricard USA

The “Jameson 1780″ interactive campaign invited fans to uncover which of their Facebook friends “stole” a barrel of John Jameson’s brew from 18th-century Dublin.

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Article

Aug. 10 2012




When Data Gets Too Big 1

“Big data” is the new hot topic, the latest hook to sell marketing books and webinars, and I can’t wait for it to go away. Not because there’s not a large kernel of truth buried in it: Marketers can make very profitable use of the amounts of data they may already hold on their customers, parsing it or combining it legitimately to segment new demographics or uncover buried customer profiles.

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Aug. 03 2012




2012 PRO Award Finalist: Weber Shandwick for Kraft Foods

On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit their moments online.

Oreo birthday present mailers were shipped to 30 top-tier food media and bloggers introducing targets to the new, limited edition Birthday Cake Oreo.

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Aug. 03 2012




2012 PRO Award Finalist: Hilton Hotels & Resorts 1

Hilton Hotels & Resorts launched “Hilton Huanying” (“Welcome to Hilton”) to attract the growing numbers of Chinese tourists. Amenites such as Chinese-language TV channels and in-room tea kettles were important, but the PR included a University of London white paper on Chinese tourism that got more than 250 downloads from the Hilton site.

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