Articles by Brian Quinton

It's hard to get adults to consume more milk. But Draftfcb and MilkPEP came back in 2011 with round 2 of promotions built around a home version of the milk conveyance grown-ups love: the caffe latte.

Despite strong ratings, HISTORY's "Swamp People" wasn't creating a lot of viral buzz. To change that in advance of the third season premiere, A&E-owned channel decided to draw some attention by bringing the swamp to Times Square.

Dannon's Danimals kids' yogurt and smoothies brand stood up for playtime with a contest in which kids entered on-pack codes to win playground equipment for their schools.

Hilton Hotels & Resorts launched "Hilton Huanying" ("Welcome to Hilton") to attract the growing numbers of Chinese tourists. Amenites such as Chinese-language TV channels and in-room tea kettles were important, but the PR included a University of London white paper on Chinese tourism that got more than 250 downloads from the Hilton site.

Infinity Marketing was charged with breaking through the noise around the launch of HP's Spectre notebook and attracting key media and influencers, achieving a high amount of media impressions, dramatically increasing awareness and reaching a large social media following--all while making it the most talked about product launch and event campaign of the CES show.

to overcome the perception that its new Thrill 3D smartphone was a mere gimmick, LG Electornics and Momentum opted to throw a live concert and gets its device into the hands of key influencers.

In a time of 9% unemployment in the U.S., Monster wanted to motivate a growing number of job seekers – who were chasing a decreasing number of job openings – to stay positive and embrace Monster.com to find the perfect job.

To engage more deeply with its retail-restaurant clients, Unilever Food Solutions and Ryan Partnership developed a web site and email newsletter program that treated deli and QSR owners like the foodservice pros they aspire to be. The SandwichPro.com site spotlighted client chefs, offered recipes and research, and produced a 4% increase in mayonnaise sales.

Faced with declining use of P.O. boxes, the U.S. Postal Service and Draftfcb designed a campaign to emphasize the convenience and security of mail delivery to in-statoin units as "Your Other Address". The test in 1,100 resulted in a 39% lift in applicatons for boxes per 1,000 customers and has now gone national.

Mars knows pet lovers and understands that they treat their pets like a member of the family. However, research showed that Walmart customers didn’t associate the store with pet care and felt that the store’s pet care selection was limited and often out of stock. Of the 90 million pet owners shopping at Walmart each…