Beth Negus Viveiros, Author at Chief Marketer

Beth Negus Viveiros

Beth Negus Viveiros is the managing editor of Chief Marketer. She joined Penton Media in 1995, and is the former executive editor of Direct magazine. She was also editor of 1to1 magazine and an associate editor at DM News. Her beats include email and B2B marketing.

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May. 22 2013

B2B Buyer’s Journey No Longer Begins With the Salesperson

Today’s B2B buyer no longer sees talking to a vendor as the first stop on their road to making a purchase. More...

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May. 16 2013

Dunkin’ Donuts Goes Local From the Corporate Level

Learn how Dunkin' Donuts employs a local social marketing strategy from the corporate level. More...

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May. 13 2013

Nonprofits Struggle to Turn Friends and Followers into Donors

In this special report, learn how nonprofits are utilizing social media to build relationships and donors. More...

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May. 07 2013

Social, Email Help Charity: Water Raise Awareness

More...

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May. 07 2013

Weather.com Develops Targeting Solution

Weather.com is working with Lotame to perfect AudienceFX, the site's audience targeting solution. More...

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May. 01 2013

Special Report: Multichannel Marketing to Different Ethnic Segments

For marketers targeting ethnic segments, the added elements of different languages and traditions make life challenging. More...

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Apr. 30 2013

Logicalis Uses Humor in IT Campaign

An integrated campaign combining social media, direct mail, a microsite and a little humor helped solutions provider Logicalis reach IT decision-maker More...