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Beth Negus Viveiros

managing editor Chief Marketer

Contact bnegus@accessintel.com

Beth Negus Viveiros is the managing editor of Chief Marketer. She joined Penton Media in 1995, and is the former executive editor of Direct magazine. She was also editor of 1to1 magazine and an associate editor at DM News. Her beats include email and B2B marketing.


Post By Beth Negus Viveiros

senior-living

Article

Sep. 26 2014




Chief Marketer Listline Sept. 29

Lists featured this week include Better Senior Living and the Innovation B2B file.

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millenials

Article

Sep. 25 2014




How Millennials Will Change Marketing and the Workplace

Millennials will dominate the workforce within the next decade, controlling a projected $170 billion in buying power, according to a new report from the research arm of the BMA.

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email-envelope-screen-595

Article

Sep. 23 2014




Triggered Email Volume, Opens and Clicks Rise

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

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Anthro-email

Article

Sep. 19 2014




Emails We Love: Anthro’s Surprise, Dunkin’s Clunker

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

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keurig college

Article

Sep. 18 2014




Keurig Brews Experiences to Target College Market

Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.

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bizo-webinar-screenshot

Article

Sep. 15 2014




Demand Gen Tips: How to Follow the New Buyer’s Journey

In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.

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Five blank adhesive note reminders

Article

Sep. 10 2014




5 Keys to Successful Loyalty Programs

There are five key factors that differentiate successful loyalty programs from the completion, according to a new survey from SAS and the International Institute for Analytics.

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handshake-595

Article

Sep. 10 2014




Partnerships Key to Business Success: Report

Finding new ideas and innovation are the top driver for strategic partnerships worldwide, according to a new study by the CMO Council and the Business Performance Innovation (BPI) Network.

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uncle-grandpa-pizza

Article

Sep. 10 2014




Ad Campaigns We Love: Cartoon Network is Awesome 1

A new Cartoon Network print campaign has a great message for parents and kids.

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biegel-crop

Article

Sep. 10 2014




DMCNY Honors Biegel For Service to Data Industry

The Direct Marketing Club of New York will honor Bruce Biegel of the Winterberry Group with the 2014 Mal Dunn Leadership Award.

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